Our philosophy is to promote volunteering opportunities as widely as possible.
We’d suggest advertising your opportunities in a few different ways: online, in print & face-to-face. This can expand the number and diversity of the volunteers that apply for your opportunities.
Please note that to use the below resources, your organisation must be a member of Make Your Mark. Joining the campaign is free and easy – all you need to do is fill out this short online form!
You can use our new TeamKinetic volunteer management portal to advertise your opportunities on our website. This portal is both a recruitment and management tool. It has lots of helpful features, but you can use as many or as little as you’d like!
All you’ll need to do to get started is create a profile for your organisation, and then add your opportunities! Here are some helpful tutorials that talk you through how to use the portal:
- How to use TeamKinetic: general overview (video)
- How to use TeamKinetic: general overview (document)
- How to use TeamKinetic: recruiting volunteers (video)
- How to use TeamKinetic: communicating with volunteers (video)
- How to use TeamKinetic: recognising volunteers (video)
- How to use TeamKinetic: reporting on your volunteer programme (video)
Please note that in order to give our members some time to create profiles and upload opportunities, we won’t advertise these opportunities to volunteers until mid-November.
In our increasingly digital age, print media such as posters and flyers can be overlooked and seen as outdated. However, print media remains an effective way to reach audiences that aren’t online, such as older people, those without access to Internet or digital devices and those who experience barriers in using technology.
You can use Canva’s free templates to create flyers and posters to advertise your opportunities. If you’d like to use Make Your Mark’s logo or branding on your flyers and posters, we’ve included our brand toolkit below.
Face – to – face
Face-to-face meetings are a key way that you can build relationships with underrepresented groups and diversify your volunteer programme. Face-to-face meetings may be conducted online via a video conferencing platform like Zoom, or in-person. If you’d like to host an in-person meeting, please remember to follow the most recent Scottish Government COVID-19 guidance.
If you’re keen to reach out to marginalised groups, but not sure where to start, you could try contacting organisations in your area that already serve these audiences to have a chat about if and how you could partner up. These organisations may offer to advise you on how to tailor your volunteer roles to their service users and/or circulate your opportunities to them.
Remember that partnerships should be mutually beneficial and that you have benefits to offer their service users – engagement with culture and heritage has been shown to increase people’s wellbeing, volunteering is a great way to meet people and decrease isolation and volunteering can help folks build their CV.
These organisations may also offer to set up an informal chat with their service users. This is a great way for you to give a warm welcome to potential volunteers and have an opportunity to answer any questions or ease any anxieties that people may have about heritage volunteering.